DoGooders
YOUR COACHES: FOR FOUNDERS
Seb Wichmann
I've sat where you're sitting.
Built, scaled, and struggled with companies from the inside out — so when we work together, it’s not theory, but grounded in real experience.
I’m an Ironman 70.3 athlete, business consultant, and founder who’s spent my life pushing mental and physical boundaries.
My mission is to help founders find clarity and shift their companies for good, using methodologies refined over decades.
Professionally, we delivered over 150+ learning initiatives worth more than USD 16.5 million in 35+ countries, transforming organizations ranging from startups to giants like Adobe, Vodafone, Siemens, Johnson & Johnson, Rolls-Royce, and Upwork.
Recognized as a top-rated, expert-vetted consultant, I’ve maintained a 100% success rate over years and been featured at major publications and events like multiple Upwork Work Without Limits events and other major conferences.
My credentials include certifications as a Master NLP Practitioner, Master Trainer in advanced facilitation, and organizational development specialist, with studies at Stanford and Harvard.
I’m the author of “Instant Silence – Life Truly Began the Day I Stopped Seeking” and founder of the DoGood Agency, dedicated to reimagining people development and operational efficiency for purpose-driven brands.
I believe in deep transformation through practical, proven methods — and results that speak for themselves.
WHY WE START WITH THE FOUNDER – NOT YOUR TEAM
I spent years as an organizational culture consultant. Culture, SOPs. Engagement. Workflows.
I'm good at it. But I kept seeing the same pattern:
The biggest problems weren't in the org chart — they were in the founder. Their stress became the team's stress. Their confusion became the company's confusion.
We could fix the systems. But it kept breaking — because the founder was breaking.
Then I realized — I was that founder too. Successful on paper. Falling apart in reality. The company can only grow as fast as the founder does.
Maybe you're still holding it together, but privately running on empty. Something cracked recently –– a moment where you saw where this was heading. Or you've already stepped back –– exited, handed over the reins.
Either way, you discovered the weight doesn't leave you, and the work is the same:
rebuilding from the inside out.
That's why we don't work with your team until the founder is ready. No workshops. No audits. No org-wide initiatives — until the foundation is set.
Typically 4–6 months. Because the foundation is you.
We have a world-class team behind the scenes — and they're ready when you are.
