Meet all Wayfinders
What a Wayfinder is
Wayfinders hold the container and steer the process: creating safety fast, asking sharper questions, tracking what’s real, and keeping the work moving until you have stability and a clear next path –– all, while having fun.
FRP is carried out by a carefully chosen, small team of Wayfinders, who collectively have over 70 years of hands-on founder-delivery experience. These professionals possess rare skills, not commonly found in typical networks, and undergo rigorous training to uphold the highest industry standards, consistently delivering results-driven outcomes.
Where Wayfinders Travel from/to
Each FRP stage includes 1 in-person intensive (Stage 1 and Stage 2). In‑Person Intensive means a 1.5‑day in‑person get-together with your Wayfinder. We'll get on the plane and come to you.
For founders · Limited to 5 new founders/month
How the Client-Fit process works
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You don’t pick a Wayfinder. We 'client-fit' you to the right Wayfinder. If, within the first two sessions, you believe the Wayfinder match feels off, DoGood will correct the match promptly.
Meet the global Wayfinders team
(incl US + Canada)
Asia-Pacific Wayfinder
Seb
Why Founders Come: The hardest project was me—resetting after life came to an unapologetic halt.
My Edge: I sense what’s needed next—greater clarity or empowered decisions—so you thrive.
Working Style: Nurturing and blunt when it matters; I call out what no one else will.
Best Fit: For founders with USD 10M+ companies and a life that isn’t much fun right now.
Real Stakes: 150+ initiatives in 35+ countries, totaling USD 16.5M in enterprise value.
Training & Methods: Master NLP Practitioner and Master Trainer, with organizational development studies via Stanford and Harvard.
Travel In-Person Intensives: I come and see you in Asia-Pacific, the US & Canada.
Human Side: I’m a human lover, visionary and Ironman 70.3 triathlon athlete, obsessed with human potential.
What I'd tell you: You don’t need more pressure; you need clarity you can trust and follow.
(incl US + LATAM)
Europe/UK Wayfinder
Katrin
Why Founders Come: I hold depth and emotional intensity, creating clarity and meaningful change.
My Edge: Calm, direct, compassionate; I hold uncomfortable realities with steadiness under pressure.
Working Style: I combine psychology, neuroscience, mindfulness, somatic, and cognitive approaches, applied selectively.
Best Fit: Brought in for relationship strain, family responsibility, health pressure, relocations, business instability.
Real Stakes: 13+ years of working with leaders and teams within Enterprise and Fortune 500s.
Training & Methods: Master's degree in Psychology, specialization in Coaching & Consulting Psychology.
Travel In-Person Intensives: I travel to major hubs in Europe/UK, the US, Canada, Mexico, and LATAM.
Human Side: Worldview: presence, cross-cultural insight, steadiness; passionate about sports, mindfulness, nature, travel, animal welfare.
What I'd tell you: If inaction costs more than support, this is serious, discreet work.
(incl South-East Asia)
Oceania Wayfinder
We're hiring
(incl Africa + East Asia)
Middle-East Wayfinder
We're hiring
(incl Canada)
US Wayfinder
We're hiring
How we ensure consistency & quality outcomes
Delivered under the DoGood Agency brand; Wayfinders uphold strong DoGood learning IP and process frameworks.
Structured cadence + documentation/admin hygiene expectations (signals discipline, not personality).
FRP is progress-tracked through several diagnostics + documented decisions and weekly reviews.
Stage 1 (30 days) · Stage 2 invite-only
The Wayfinder Team
You don’t pick a Wayfinder. We match for fit first, then time zone (if it feels off, we correct it quickly). See our Client-Fit Process →