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Meet all Wayfinders

What Wayfinders Are

Wayfinders hold the container and steer the process: creating safety, asking direct questions, tracking the real thing, and keeping the work moving until you have stability and a clear next path (all while having fun).

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FRP is carried out by an intentionally small team that collectively has over 70 years of hands-on founder-delivery experience. These professionals possess rare skills, not commonly found in typical work, and undergo rigorous training to uphold the highest industry standards, consistently delivering results-driven outcomes.

Where Wayfinders Travel To

Each FRP stage includes 1x In-Person Intensive (for Stage 1 + Stage 2). In‑Person Intensive means a 1.5‑day in‑person get-together with your Wayfinder. We'll get on the plane and come to you.

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For founders · Limited to 5 new founders/month

How the Client-Fit process works

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You don’t pick a Wayfinder. We 'client-fit' you to the right one. If, within the first two sessions, you feel the Wayfinder isn't the best fit, we'll adjust the match to better suit your needs.

Meet the global Wayfinders team

(+ Canada)
North America Hub
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Chantill

(+ United Kindom & Central America)
Europe Hub
Star
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Katrin

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Why Founders Come: I know what it means to risk everything, lose yourself, and find your way back.
My Edge: Rebel and seeker. Steadfast directness with uncommon gentleness. I push edges, hold space.
Working Style: Brain, body, heart. No shortcuts. Space to meet yourself honestly and make real shifts.
Best Fit: You want deep, lasting change. Not band-aids. Relational work, not transactional fixes.
Real Stakes: Built businesses. Guided leaders at Sutter Health and Google. I hold intensity without flinching.
Training & Methods: 30 years: somatics, neuroscience, Polyvagal Institute, Neuroleadership Institute. Whole-person transformation.
Travel In-Person Intensives: California-based. U.S., Canada, Mexico.
Human Side: Parent. Partner. Adventure motorcyclist. I want to see how good life can be. I work with founders facing the private cost of success — helping them reclaim steadiness, clarity, and connection beyond the company they built by rewiring change from within.
What I'd tell you: Trust the breath. Small cracks of light illuminate the path. We don't walk alone.
Why Founders Come: I hold depth and emotional intensity, creating clarity and meaningful change.
My Edge: Calm, direct, compassionate; I hold uncomfortable realities with steadiness under pressure.
Working Style: I integrate psychology and cognitive understanding with mindfulness, meditation, and somatic awareness.
Best Fit: Brought in for relationship strain, family responsibility, health pressure, relocations, and personal identity challenges.
Real Stakes: 13+ years working with leaders and teams within Enterprise and Fortune 500 environments.
Training & Methods: Master’s degree in Psychology, specialization in Coaching & Consulting Psychology.
Travel In-Person Intensives: Available all over Europe, the U.S., Canada, Mexico, and Latin America.
Human Side: Worldview rooted in presence, cross-cultural insight, and steadiness; grounded in movement, mindfulness, nature, travel, and animal welfare.
What I'd tell you: If the cost of inaction exceeds support, this calls for serious, discreet work. There is light beyond — and change begins by being met.
(+ North Africa & East Asia)
Gulf Hub
Why Founders Come: I'll hold you when you're falling apart, but won't let you off the hook.
My Edge: Iranian refugee. Three continents. I’ve watched entire worlds collapse, including mine. I got you.
Working Style: I'm not afraid of what's broken. I'm also not afraid to tell you when you're bullshitting yourself. We'll sit in the mess together. And, we'll do the work.
Best Fit: For founders willing to leave one reality behind and enter another. Embracing change by letting go of values, assumptions, and loyalties.
Real Stakes: Built programs for ABN AMRO, Novartis, and Rabdstad. 15 years with Fortune 500 leaders. TEDx speaker.
Training & Methods: Adaptive leadership, systems thinking, cultural intelligence. Kind, not nice. No bullshit and also deeply human.
Travel In-Person Intensives: Anywhere you need me. The Middle East, and Africa are best (also Europe).
Human Side: Fantasy fiction (Yes, that includes Star Wars) and an ancestral wisdom lover.
What I'd tell you: Breaking systems is easy. Building them is hard. You can do hard things. 
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Shiva

(+ United States)  
Asia-Pacific Hub
Star
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Seb

Why Founders Come: The hardest project was me — resetting after life came to an unapologetic halt.
My Edge: I sense what’s needed next—greater clarity or empowered decisions—so you thrive.
Working Style: Nurturing and blunt when it matters; I call out what no one else will.
Best Fit: For founders with USD 10M+ companies and a life that isn’t much fun right now.
Real Stakes: 150+ initiatives in 35+ countries, totaling USD 16.5M in enterprise value.
Training & Methods: Master NLP Practitioner and Master Trainer, with organizational development studies via Stanford and Harvard.
Travel In-Person Intensives: I come and see you in Asia-Pacific, the U.S. & Canada.
Human Side: I’m a human lover, visionary and Ironman 70.3 triathlon athlete, obsessed with human potential.
What I'd tell you: You don’t need more pressure; you need clarity you can trust and follow.
(+ WesternEU & South America)
Atlantic Hub
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Vlora

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Why Founders Come: High-growth. Identity shifts. Post-exits. I help founders restore clarity so the next chapter is chosen consciously, with renewed energy.
My Edge: Operational literacy meets nervous system depth. I align strategic thinking with internal steadiness and creative momentum.
Working Style: Grounded, structured, and precise. Subconscious coaching, hypnosis, somatic regulation, and clear integration.
Best Fit: Post-exit reflection. Leadership evolution. You want clarity, aligned momentum, and depth that feels energizing, not heavy.
Real Stakes: 12+ years in startups. Co-founder. Accelerator ecosystems. I integrate business fluency with embodied intelligence.
Training & Methods: Two-year certification in subconscious coaching and hypnosis. Yoga teacher and advanced Yin training. Ocean Therapy Practitioner. BBA + dual Master’s in International Mgt.
Travel In-Person Intensives: Europe-based. Available for structured international engagements.
Human Side: Meditation, breathwork, hot Yin, surfing, retreats, and podcasting. I protect recovery, value aliveness.
What I'd tell you: Clarity under pressure is cultivated. When the nervous system settles, direction becomes clear, creative and surprisingly energizing.

How we ensure consistency & quality outcomes

Delivered under the DoGood Agency brand; Wayfinders uphold strong DoGood learning IP and process frameworks.


Structured cadence + documentation/admin hygiene expectations (signals discipline with personality). 


FRP is progress-tracked through several diagnostics + documented decisions, and weekly reviews.

Stage 1 (30 days) · Stage 2 invite-only

Proud member of IODA, a global network of OD professionals spanning 50+ countries

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Not ready yet?

Founder community  ·  Transformation insight

DoGood Agency LLC

30 N Gould St Ste N, Sheridan

WY 82801, United States

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Services are provided by DoGood OÜ, our operating company in the EU

Ranked as a Premium 1% Performer, and endorsed as Expert-Vetted on Upwork

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