The Founder Reclamation Partnership
The FRP is a 2-stage process
A private, staged engagement for founders who’ve already won — and can’t ignore the cost anymore.
You apply for Stage 1 only. Stage 2 is invite-only and decided together in Week 3.
Stage 1
The Intensive (30 days)
stabilize the crisis, uncover the root, build the map
via The CrisisClarity Map™
→
Stage 2
The Deep Work (12 weeks)
rebuild identity, repair relationships, redesign life
How it works (summary)
Apply → Conversation → Start
Seb-led • Takes 5–10 minutes
2 founders/month
The wins stack up
but so does the cost.
Sleep. Health. Marriage. The version of you that started this company is gone, and you're not sure who replaced that person.
You've tried optimizing your way out. New systems, new hires, executive coaches, retreats, morning routines.
None of it touches what's actually wrong.
Because the problem isn't the business. It’s the cost it’s taken on you. And no amount of strategy will touch that.
You built something real. But somewhere, you lost yourself.
What The Founder Reclamation Partnership Is
FRP is a private, high-intensity engagement designed for one outcome:
Getting you back.
Not your calendar. Not your company. You
This is not coaching. It's not therapy. It's not advisory. It's a structured partnership in two stages, clear milestones, real accountability.
Built to take you from crisis → clarity, and from clarity → reconstruction.
Stage 1 The Intensive (30 days)
Stabilize the Crisis · Uncover the Root · Build the Map
via The CrisisClarity Map™
How it works: Contain → Distinguish → Re-route → Integrate
Stage 1 is about stopping the bleeding and seeing clearly.
We stabilize whatever crisis brought you here — health, relationship, identity, or all three — so you can think and decide again.
We uncover the root causes: the patterns, beliefs, and defaults that created this moment — separating story from reality so you regain choice.
And we build the map — a clear, honest picture of what matters, what isn’t working, and what comes next — informed by real re-routing and integration work throughout Stage 1.
By the end, you have clarity on what’s going on — and a written plan for what happens next.
Important: In Stage 1, we typically resolve one major issue (sometimes two) — not everything at once.
By week 3, we’ll know one of two things:
(1) you’re complete with Stage 1 and have what you need, or
(2) you’re a fit for Stage 2 and we continue.
What's included:
-
8x virtual 1:1 sessions (2x weekly, 60–90 min each)
-
1.5-Day In-Person Intensive (travel to your location)
-
Foundational Founder OS System (First installation, tailored to your personal clarity needs)
-
10-Day Containment Protocol (Triage = Safety + Control)
-
Recovery & Stress Diagnostics (with WHOOP technology)
-
Your CrisisClarity Map™ blueprint (written root cause analysis that shows what's driving the crisis and what needs to shift)
- 16-Week Reclamation Plan (your itinerary — so you always know what happens next)
invite-only
Stage 2 The Deep Work (12 weeks)
Rebuild Identity · Repair Relationships · Redesign Life
In Stage 1, we stabilized the crisis, we can see the root now, and we know the path forward. Stage 2 is where we deepen the work and fully integrate it — so the shifts we uncovered become who you are and how you live.
We focus on three outcomes:
-
Rebuild identity: who you are without the company, what you actually want, and what you’re no longer available for.
-
Repair relationships: marriage, kids, friendships, and the part of your life that’s been quietly bleeding out.
-
Redesign life: health, time, purpose – a sustainable architecture for the next chapter — not another grind.
Stage 2 is where we go deeper – using potent identity-shifting tools, because you’re ready for them now, and can integrate the change long term.
What's included:
-
12x virtual 1:1 sessions (1x weekly, 60–90 min each)
-
1.5-Day In-Person Intensive (travel to your location)
-
Advanced Founder OS System (deeper mechanisms with tighter integration, built so you can systemically change – long-term)
-
Progress Pulse (tracks commitments → routines → patterns, so we can course-correct immediately, if needed)
-
Life By-Design Architecture (a purpose-aligned life blueprint — designed to make the next chapter feel clear, exciting, and intentional)
-
Custom State-Shift Audio Tracks (mood-specific tracks designed for focus, decompression, reset, and high-stakes days)
-
Quarterly Partnership Review (refining our working relationship and adjusting priorities as we progress)
Included in Stage 1 + Stage 2:
These are the partnership supports that stay consistent throughout both FRP stages, so you continue momentum in and between sessions.
-
Between-Session Voice/Chat Support (real-time)
-
Accountability Support (in-session truth + recalibration)
-
Integration Review (review of your reflection work to keep us aligned)
FRP Client Bonus (not a service inclusion, not guaranteed)
Annual Signature Retreat (invite-only)
For clients who’ve been with us 6+ months and are in excellent standing.
Each year, we invite up to 10 clients who’ve made the most meaningful progress and applied themselves fully.
If invited: hotel, meals, and activities are included, flights are not.
Who This Is For
This is for founders who've already won — but feel lost.
Most founders reach out after a wake-up call: health scare, divorce, panic, or a moment of clarity they can't unsee. Some reach out before the crisis hits because they can feel the cracks forming.
Either way, you're here because you know: the next chapter won't come from another strategy meeting.
Founders: Post-Exit
You stepped back. The money landed. Or it didn't.
And you’re waking up asking: Who am I without the company?
You don’t want to build another one. You want to figure out what actually matters.
Founders: Still Running
You built something real — typically USD 6M+ (often USD 10M, 50M, 100M+) in revenue.
But the cost is catching up. Health. Marriage. Sanity. Everything.
You can't just walk away. But something has to change.
Key signals you’re a fit:
✓
You’ve considered selling, quitting, or disappearing
Your body is sending warning signals (but you keep pushing)
Your closest relationships are suffering
You feel like a fraud—or like you’ve become someone you don’t recognize
You’re terrified of who you are without the company
This is NOT for founders who:
X
Want productivity hacks,
morning routines, or "10x" tactics
Think the answer is a better system, hire, or strategy
Aren't ready to look at the hard stuff —identity, purpose, relationships
Are shopping for the cheapest option
What This Partnership Is Not
This is not executive coaching. This is not therapy. This is not a mastermind, a retreat, or a course.
There are no frameworks to memorize, and no random accountability pods.
This is private, direct, intensive work — designed for founders who've outgrown surface-level interventions.
Private work. Real consequences. Real change.
Confidential • Seb-led • 2 spots per month
WHO YOU'LL WORK WITH
Seb Wichmann
FRP exists because the support most founders need doesn't exist in traditional channels. Executive coaches optimize performance. Therapists treat pathology. Neither answers the core question:
Who are you, really — and what do you actually want?
This work sits in that gap, and I've sat where you're sitting now. Built, scaled, and struggled with companies from the inside out — so when we work together, it’s not theory, but grounded in real experience.
I’m an Ironman 70.3 athlete, business consultant, and founder who’s spent my life pushing mental and physical boundaries.
My mission is to help founders find clarity and shift their companies for good, using methodologies refined over decades.
Professionally, we delivered over 150+ learning initiatives worth more than USD 16.5 million in 35+ countries, transforming organizations ranging from startups to giants like Adobe, Vodafone, Siemens, Johnson & Johnson, Rolls-Royce, and Upwork.
Recognized as a top-rated, expert-vetted consultant, I’ve maintained a 100% success rate over years and been featured at major publications and events like multiple Upwork Work Without Limits events and other major conferences.
My credentials include certifications as a Master NLP Practitioner, Master Trainer in advanced facilitation, and organizational development specialist, with studies at Stanford and Harvard.
I’m the author of the book 'Instant Silence' and founder of the DoGood Agency, dedicated to reimagining people development and operational efficiency for purpose-driven brands.
I believe in deep transformation through practical, proven methods — and results that speak for themselves.
Find answers to common questions about the partnership
Apply anyway
If it’s not a fit, I’ll tell you directly and point you somewhere better. The application takes 5–10 minutes. If there's alignment, we'll schedule a call to explore whether the partnership is right for both of us.
Simple. Private. Intensive.
How It Works
Step 1 Apply
(Takes 5 - 10 minutes)
Step 2 Conversation
(45 minutes, no pitch — simply fit and clarity)
Step 3 Commit
(pay + schedule start date; onboarding within 7 days)
Step 4 Start Stage 1
(30 days, high-touch)
Step 5 Review in week 3
(invite to Stage 2 or complete Stage 1)
Stage 1 (30 days) • Week 3 decision on Stage 2
What Happens After 30 Days
Most founders want to keep going. Some don’t need to.
Option A You’re done.
You leave with clarity, a map, and the tools to move forward. No pressure.
Some founders get what they need in 30 days.
Option B We continue.
Stage 2 is where reconstruction happens over 12 weeks—identity, relationships, life redesign. That’s why most founders continue during months 2–4.