For founders who’ve already won — yet feel trapped by the company they built.
Start with a private 30‑day Intensive — the first step in a longer, invite‑only process. For founders at USD 6M+ revenue (often USD 10M, 50M, 100M+) or post‑exit.
You built something extraordinary – the company succeeded. But your identity got fused to it. And now it’s costing you.
The next hire won't fix this. Neither will more money, the next exit, or the next company. This is about who you are now. That’s why we start with you (not the org).
The wake-up call already came. It almost cost you everything.
Your health is slipping. Your relationships are strained. The thing that used to drive you feels hollow.
You've tried executive coaches, therapists, masterminds, retreats.None of it worked because none of it was quite right.
You built the business. Now we help you rebuild yourself.
You won. So why does it feel like a cage?
THE CRISIS NO ONE TALKS ABOUT
You did everything right. You scaled. You raised. You exited — or you're about to.
And now you're sitting in the thing you created, wondering why it feels so empty.
The panic attacks nobody knows about. The marriage held together by scheduling.
The health scare you haven't told your co-founder about. The creeping suspicion that
if you stopped, you wouldn't know who you are.
This isn't burnout. This is an identity crisis. And it doesn't care how much money you have.
Stage 1 is an intensive, private partnership to stabilize the crisis, uncover the root, and build a clear path forward — in 30 days. **If there’s a fit, we’ll invite you into Stage 2 (12 weeks).**
We help founders who've been force awake, figure out who they are without the company.
No productivity hacks. Not another mastermind. Not coaching.
Not therapy. Deep, guided transformation for founders ready to rebuild — themselves, not just their companies.
Stage 1 is a private 30-day Intensive to stabilize the crisis, uncover the root, and build a clear path forward — delivered through The CrisisClarity Map™.
After Stage 1, qualified founders may be invited into 12 weeks of deeper work (invite-only).
This is for you if...
Typically USD 6M+ revenue (often USD 10M, 50M, 100M+) or post‑exit
You can protect 5–6 hours/week for 30 days
You've had a health scare, a divorce, or a wake-up call you can't ignore
You've exited (or you're about to) and you're terrified of what comes after
You're successful by every external measure but feel hollow inside
You've tried coaches, therapists, retreats — none of it touched the real issue
You know this isn't about the business anymore — it's about you
NOT for you if...
You're looking for productivity hacks or "peak performance" tactics
You think the answer is another framework, system, or hire
You're not ready to look at the hard stuff and do the deep work
You need to “think about it for a few weeks”
Why 'DoGood'?
We believe the best founders aren't just building great companies, they're wanting to do good.
Good for themselves. Good for their families. Good for their teams. Good for the world.
But you can't pour from an empty cup. When founders burn out, everyone loses. When founders transform, everyone wins.
DoGood isn't charity. It's the highest expression of entrepreneurial purpose.
Founders Who've Been Through It
We've spent years working with and interviewing founders about their hardest moments — the crises, the breakthroughs, the raw truth about what it takes.
Who's Behind This
Seb Wichmann
14 yrs advising Fortune 500s on culture & org change •
USD 16.5M+ delivered • 35+ countries • 38k+ Professionals Impacted
Then I did the hardest project: my own. I built a successful business that nearly broke me. DoGood Founders is what I wish existed when I was in the middle of it.
That transformation — through burnout, reinvention, and rebuilding — is why I now work exclusively with founders first.
We don’t start with your team.
For the first months, the work is founder-only — because the company can only grow as fast as the founder does.
This isn't coaching. It's not consulting. It's a partnership to rebuild the foundation –– you –– so everything else can finally change.
What happens next
Complete the short application for **Stage 1 (30 days)**. We’ll respond within 24 hours with next steps. **Stage 2 details are shared after acceptance into Stage 1.**
Private • Seb-led • 2 spots monthly
Reply within 24 hours
If there's a fit, we'll talk — no pitch, just an honest conversation to see if this is the right path.
If it's not a fit, I'll reach out personally to point you in the right direction.
Spots are not guaranteed. I take on 2 new founders per month.
This is private. No groups. No cohorts. No one will know you're here.
This takes real time –– expect 5–6 hours per week for the first 30 days. This isn't something you squeeze between calls.
We move fast.
If there's a fit, we can start within days — not weeks.
We say no. If it's not right, I'll tell you directly and point you somewhere better.
This is for founders with real stakes and real resources — who are ready for deep inner work (not tactics).
