DoGood Insider
Raw Stories from Culture-First Founders & CEOs
Step into unfiltered, raw talks for founders and CEOs who are navigating more than just business — they're navigating themselves.
This podcast reveals the hidden realities behind culture, growth, success, and what happens when it starts to crack.
No polished corporate facades. Just the real human challenges, pivotal decisions, and breakthrough moments that don't make it into the press release.
Join us as founders and other leaders share their authentic journeys — through culture erosion, burnout, identity loss, reinvention, and what it actually takes to rebuild from the inside out.
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Hosted by DoGood Agency — a partner in founder transformation, operational excellence, and culture change — this podcast is for founders navigating more than just scale.
It's for those facing the personal side of building, leading, and letting go.
Seb Wichmann
I've spent 14 years transforming cultures across 35+ countries — advising Fortune 500 companies, leading leadership programs, and earning recognition as an Upwork Expert-Vetted professional and 'SuperCoach' award recipient.
But my most important transformation was my own.
I built a successful business that nearly broke me. I know what it's like to perform at the top while quietly falling apart.
That journey is why I now work exclusively with founders facing the same crossroads. Whether you're still in the thick of it or figuring out what comes next, I've been where you are.
Most founder content is about winning — the tactics, the exits, the highlights reel.
This podcast is about what happens in between.
The guests on DoGood Insider aren't here to impress you. They're here because they've lived through something real — and they're willing to talk about it honestly. The doubts. The pivots. The moments that reshaped how they lead and live.
You won't find scripts. Just founders, CEOs, and other leaders saying the things most people only admit in private.
If you've ever wondered whether anyone else feels the way you do — they do. And they're on this show.
