DoGood Insider
Raw Stories from Culture-First CEOs & People Leaders
Step into raw, unfiltered conversations designed for CEOs, CHROs, and learning experts who are transforming workplace cultures. This podcast reveals the hidden realities behind cultural transformation — peeling back the polished corporate facade to explore the real human challenges, pivotal decisions, and breakthrough moments.
Join us as visionary people leaders share their authentic journeys, navigating culture erosion, building high-performing teams, and fostering alignment between values and actions.
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Hosted by DoGood Agency, a trusted partner in operations management consulting, employee training and development, and cultural transformation, this company culture podcast serves as a sanctuary for founders, CEOs, and people leaders navigating the complex maze of scaling their companies.


Seb Wichmann
Seb Wichmann, founder of DoGood Agency, transforms corporate cultures through innovative Learning & Development solutions across 35+ countries, serving as a trusted advisor to Fortune 500 companies. As an Upwork Expert-Vetted professional and 'SuperCoach' award recipient, his impact extends from boardrooms to communities through initiatives like Sudaji village's UN sustainability project. Beyond his multilingual L&D expertise, Seb embodies peak performance as a competitive Ironman triathlete while championing sustainable business practices through his plant-powered, global leadership approach. His work across six continents brings authentic cultural intelligence to every transformation project.

We bring you raw conversations with founders, CEOs, and CHROs who've faced the same challenges you're experiencing. DoGood Insider isn't just another business culture podcast – it's a raw, unfiltered companion for your scaling journey, brought to you by the same team that helps businesses transform their operations and culture for sustainable growth.
Whether you're tackling top talent retention, psychological safety, upskilling mid-level management, or reshaping engagement strategies for Gen Z, this channel equips you with authentic insights and actionable strategies to lead with impact. It’s not just about corporate excellence — it’s about creating meaningful change with a human touch.
Tune in to hear the stories that aren't shared in press releases or social media posts. Because the real path to scaling isn't always pretty, but it's always worth it.


















