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Turbo-charge your startup with us

We are a learning tech company that turbo-charges start-ups by re-imagining the approach to People Development & Operational Efficiency in an highly integrated, relevant and practical way.


The DoGood Agency is focused on revolutionizing how startups learn by creating laser-focused teams standing at the intersection between human interaction and integrated AI workflows.

See us as your trusted partner, looking to pull you up, making a positive impact on the world by using business as a force for good.

DoGood aims to empower purpose-led brands by giving them the tools and skill set to produce the financial output so as to effect change with integrity while supporting the advancement of human potential and environmental sustainability.


DoGood aims to improve the most valuable assets of startups – your people, without compromising operational demands, allowing for sustainable growth to occur.

We achieve this by using a systematic approach that re-imagines how startups operate, focusing on efficiency and developing people 'on-the-go', disrupting traditional learning methods.    

The DoGood premise is to turn your valued staff into 'elite athletes' in a collaborative, efficient, and integrated manner. Instead of traditional classes, we deploy learning methods that are barely noticeable, as we put the magic ‘KoolAid’ in the water. We help businesses communicate and create a vision beyond making profits, while we help infuse ‘soul’ into the business that staff feel inspired by. 


We offer teams to learn on the go, without the need to sit in classroom training. We offer a learning system that integrates into your staff's day-to-day operations without bottlenecks, so your staff can focus n the task at hand, while they become better workers and leaders daily.


We focus on working with startups between 10 to 50 staff and annual revenue of above $1MM, either bootstrapped or preparing for/having successfully completed a Series A funding.


DoGood clients operate globally and are located in English-speaking countries.

We don't define our clients by industry, but by cultural fit, focusing on cultures that are rebellious, disruptive, casual, fun, driven, inspirational, and passionate.


“It has been an absolute pleasure working with Seb over the past few years. His energy and passion for learning has always shone through. Analyical in his approach, Seb always puts the clients first, whether acting as a trusted advisor or delivering on complex change management programmes.”


Mark Thivessen

COO, Headspring Executive

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