In this conversation, Seb Wichmann interviews Chris Hewish, the Chief Strategy Officer and former CEO of Xsolla, discussing the challenges and successes of scaling a global company. They explore the integration of diverse cultures from Eastern Europe, the West, and Asia, and how these differences can be bridged to create a cohesive team. Chris shares insights from his personal background and professional experiences, emphasizing the importance of understanding and respecting cultural differences in the workplace. In this conversation, Seb Wichmann and Chris Hewish explore the importance of cultural sensitivity in leadership, the dynamics of employee engagement, and the democratization of creative expression in the gaming industry. They discuss how leaders can foster a thriving workplace culture, the role of AI in enhancing productivity, and the significance of co-creating with consumers to build a strong community around brands.