Decision Making in Business
How CEOs Build a Culture of Accountability
Guest Introduction
Paul Reitz, CEO of Titan International — a company operating across six business units and over 8,000 employees worldwide in the agriculture, mining, and construction sectors. He leads through complexity, maintaining nimbleness at scale, and building a culture where trust, clarity, and tough conversations are normalized.
Paul stepped into the CEO role following the founder and has spent over 15 years helping reshape Titan’s leadership culture — not by controlling outcomes, but by empowering better decision-making across the board.
In this conversation, Seb Wichmann interviews Paul Reitz, CEO of Titan International, focusing on the importance of building a culture of trust and accountability within organizations. Paul emphasizes the significance of decision-making processes over mere results, advocating for a culture where employees feel empowered to own their decisions. The discussion also highlights how the visibility of Titan's products contributes to a strong company culture, motivating employees through pride in their work.
Paul shares insights on creating ownership and accountability among teams, and the necessity of collaboration in defining company values. The conversation concludes with a commitment to redefining Titan's cultural framework collaboratively, ensuring that it resonates with all employees.