Sustainable Threads of Change
Kat Dey Weaves Ethics into Business Innovation
Guest Introduction
Kat Dey is the Co-Founder and President of Ettitude, a groundbreaking material science company revolutionizing home goods with sustainability at its core.
Under Kat’s leadership, ettitude has become a certified B Corp, setting new standards in sustainable business practices with their patented CleanBamboo® technology. From redefining luxury bedding and bath linens to promoting ethical and eco-conscious innovation, Kat’s journey is a masterclass in aligning values with impact.
In this episode, we’ll explore Kat’s operational challenges, the evolution of her company’s mission, and how she’s championing sustainability while inspiring change across the textile industry. Get ready for an insightful conversation packed with practical lessons and powerful takeaways from one of today’s most dynamic leaders.
In this enlightening conversation, Kat Dey, co-founder and president of Ettitude, discusses the company's commitment to sustainability and innovation in the textile industry. She shares insights on the importance of B Corp certification, the challenges of greenwashing, and the shift in business strategy during the COVID-19 pandemic. Kat emphasizes the need for transparency and ethical practices in business, as well as the potential of bamboo textiles to revolutionize the market. The conversation highlights the balance between quality and affordability, and the significance of company culture in driving a mission-focused organization.